SIR Economics Investigations Abstract
FLAVORS OF BRAZIL
Presenter:
Cristal Garcia, Illinois Mathematics and Science Academy
Advisor:
Mr. Fred Fleischbein, Global Business Alliance
Abstract:
Food trends are of interest to many parties: the hospitality industry, life-style enterprises such as publications and home furnishing, agri-business, and individual consumers. Brazilian cuisine represents one of the world's fastest-growing food trends. Consumers worldwide are attracted to the interesting and bold flavors Brazil offers - the rodizios, churrascarrias, and the famous Caipirinha drink - and marketers are eager to capitalize on this interest. The unique flavors of Brazil's cuisine stem from three influential factors: the rooted vegetables from the Tupi-Guarani Natives, the mixture of Portuguese staples brought to the new world, and food adaptations made by African slaves. As greater numbers of people experience Brazilian cuisine, more restaurateurs and chefs - both inside Brazil and globally - are experimenting with indigenous preparations enhanced by cross cultural influences. This project examines the growing impact of Brazilian cuisine and its implications for business marketing, strategy, and development and its effect on different segments of the economy.